Falguni Nayar, an ex-banker, has opened her own start-up Nykaa which has grown into India’s top e-commerce site for beauty products.
The venture is being endorsed by Bollywood divas and has developed a craze among the youth-obsessed with their looks.
Earlier this week the start-up filed for an initial public offering and the venture is expected to touch the value of a whopping $4 billion.
The success of Nyka lies in the experience Nayak picked as a banker where she learnt the importance of a motivating business mission. In a beauty venture, she saw an opportunity to offer Indian women help to look after themselves.
“I was inspired by those die-hard founders,” Nayar said in a recent interview over Zoom from her home in Alibaug. “Our message to women has been that the spotlight of her life should be on herself. You are important in your story and should feel no guilt at being center stage.”
Nyka was founded in 2012 with headquarters in the tinsel town. According to the Business Standard, It offers more than 2,500 brands of everything from mascara and makeup remover to velvety kohl Indian eyeliner and the body tattoo art called mehendi.
The company has hit the revenue mark of 24.5 billion rupees.