Sleep solutions provider Duroflex has roped in Bollywood actress Alia Bhatt as its first-ever brand ambassador. The brand, with over 50 years of expertise, will soon launch its next big campaign with her that will revolve around inspiring India to sleep better.
As an actor, Alia Bhat is known for her versatility, award-winning performances, and commitment to excellence.
“Duroflex has always been a thought leader in the sleep solutions category and is on a mission to help India sleep better. We wanted to collaborate with an authentic voice that resonates with the new age consumer. Alia Bhatt is the quintessential youth icon who has carved a niche by being fearlessly herself. She advocates sleep being a pivotal part of a healthy lifestyle. Through her, we want to reach out to the whole country on our shared commitment to sleep evangelism,” said Smita Murarka, CMO, Duroflex.
While commenting on her association with Duroflex,young actress Alia Bhatt said “Being an actor, early call times and power packed schedules are a way of life. I have learnt that Sleep is my superpower that boosts my productivity and is critical to my success. I make sure I never compromise on my sleep. I am thrilled to be associated with a powerful brand like Duroflex to create awareness about the importance of sleep and help India make informed choices while investing in sleep essentials like mattresses”