Ruchika Gupta has been appointed as the chief marketing officer of Luminous Power Technologies.
Ruchika Gupta was earlier an assistant vice president (AVP), marketing communications at the company.
Gupta will now lead the marketing function and will also report to Vipul Sabharwal, managing director, Luminous Power Technologies.
According to reports, she will cover aspects like overseeing brand management, digital consumer experience, and development of marketing and advertising initiatives with a strong focus on overall brand building at Luminous Power Technologies.
Gupta joined the company in 2016 as AVP for marketing communications, after having worked with firms like Microsoft, Nokia, and Nestle India.
The company said in a statement said that Gupta is an accomplished marketing professional with over two decades of experience in brand strategy, marketing, and consumer insights.
It said that at Luminous, she has played a pivotal role in accelerating the company’s growth and strengthening the brand’s leadership in the consumer home appliances category,
“After some phenomenal and inspired work here, I have great confidence in Ruchika, and I believe now it’s time for her to reach greater heights with her new role. With her strong domain knowledge, expertise in brand transformation, digital marketing, PR, consumer, and market strategy, Ruchika to bring in a new perspective, a thrust to the overall strategy and take our brands to new horizons,” reports quoted Vipul Sabharwal, managing director, Luminous Power Technologies as having said.
“Over the last few years, our brands have been on a transformation journey and it is now at a stage where business as usual no longer applies. The pandemic forced us all to take a hard look at the strengths we all bring to the table – and am glad that the positive results shone through. Going forward my job will be to ensure that we cement our thoughts as well as business leadership in the market,” Gupta added, according to the statement.