American Social Networking Service Facebook has appointed Nicola Mendelsohn as the vice president of its global business group. Mendelsohn succeeds Carolyn Everson, who was the advertising head for a long term and quit earlier this year.
This role has come into effect after the whistleblower Frances Haughen’s confession about the giant prioritising profits over welfare of users. Followed by the massive dealing with new critical observation on subjects including its chase after young users and how it responds to misuse of its products.
Before taking the new role, Mendelsohn was the vice president – Europe, Middle East, and Africa (EMEA) for more than eight years at Facebook.
When Everson left in June to join as the president of Instacart, Mendelsohn stepped into her spot and led the global business group of the platform on an interim basis. Alongside, she also served as the VP, a position she had held since 2013.
She has an experience of more than 2 decades in advertising, marketing and technology, began her career as the business development director at BBH (Bartle Bogle Hegarty) in 1992.
A core part of Mendelsohn’s new job is to serve as a liaison between Facebook and some of the largest brands that advertise on the platform.
The role consists of listening to the brands’ needs, communicating everything at Facebook that could impact their businesses and managing them when scandals occur.