Rolf Adam Engelbrekt Alsing ‑ a Swedish television and radio presenter, best known for presenting Big Brother Sweden on Kanal 5 ‑ died on 15 April 2020, at the age of 51, after suffering from COVID-19.
Alsing moved to TV4 in 2005, presenting the Swedish version of Jeopardy!. He also presented his own show Adam Live. He later ventured into radio presenting shows on Rix FM and Mix Megapol.
Alsing grew up in Karlstad in Värmland, and Sollefteå in Ångermanland. He worked as a disc jockey during his high school years in Karlstad. He started his career as a presenter for several shows on the Sveriges Radio local broadcasts from Värmland at the time called Radio Värmland.
When TV4 started its broadcasts in 1990 he applied for television presenter work, and debuted as presenter for Twist & Shout. In 1991, he became the presenter of the dating show Tur i kärlek along with Agneta Sjödin, and presented over 100 episodes of the show. In 1993, he moved to TV3 and started presenting his own talk show called Adam. In the mid 1990s, Alsing along with Nikola Söderlund started the production company "Think Big Productions", they produced the shows Utmanarna on TV3, and Måndagsklubben on Kanal 5.
Alsing presented Big Brother between 2000 and 2004 on Kanal 5, as well as the reality series Masterplan in 2005. Between 2006 and 2007, he presented Jeopardy! on TV4 taking over for Magnus Härenstam. Between 2009 and 2011, he presented Sveriges värsta bilförare on TV4.
Between 5 September 2011 and 5 April 2012, Alsing presented Adam Live, a live talkshow on TV3, and in 2014 he presented Big Brother again this time on Kanal 9. Alsing participated as a contestant in På spåret in 2011 along with Stefan Holm; the show is broadcast on SVT.
Between 2004 and 2011, Alsing along with Gry Forssell and Anders Timell presented the radio show Äntligen morgon on Mix Megapol. From 2012 until his death he presented the podcast Adam & Kompani along with Daniel Breitholtz and Carin da Silva; the trio first met during filming of Adam Live. In 2013 and until 2017, Alsing along with Marko "Markoolio" Lehtosalo and Brita Zackari started presenting the morning show Rix MorronZoo on Rix FM.
Alsing was the son of the former editor in chief of the daily newspaper Aftonbladet, Rolf Alsing. He married his wife Anette and the couple had two sons together.
Alsing died on 15 April 2020, at the age of 51, after suffering from COVID-19.